Northern Nevada is a great place to live, but it can be better. How can you use your life experiences to improve the livability of Northern Nevada?
Ed Friedrichs will share what he has been doing, with the intent inspiring all of us who attend to also find a way to contribute to the improvement. Ed, an architect by training, moved to Northern Nevada in “retirement” after being the key player in building the world’s largest architectural firm. The blighted areas of Reno particularly caught his attention. He responded by becoming a partner in the WEST 2ND DISTRICT development https://west2nddistrict.com/ . He also joined the Reno Streetcar Coalition http://www.renostreetcarcoalition.com/ , which is a group committed to seeing a streetcar operate on Virginia Street from UNR to the Convention Center. Ed will share his insights on these two significant projects, and he will also describe some ideas that have hit dead ends.
If you are proud to live in Northern Nevada now, Ed’s talk will likely leave you with the hope of being more proud, as your own efforts and the efforts of so many others combine to have positive impact.
Ed Friedrichs completed his undergraduate degree in pre-architecture at Stanford University in 1965 and received his Master of Architecture degree from the University of Pennsylvania in 1968. He joined Gensler (now the largest and most respected architecture, design and planning firm in the world) in San Francisco in 1969, opening the firm’s Los Angeles office in 1976. In 1995 he was appointed President and, in 2000, Chief Executive Officer of the firm, leading its development as one of the most successful and influential design firms in the world.
Since moving to Reno in late 2014 is working as a development partner on the West 2nd District, led by the Don J Clark Group (www.west2nddistrict.com).
He is a co-chair of the Reno Streetcar Coalition http://www.renostreetcarcoalition.com/ , which is providing leadership to construct a streetcar line connecting the University of Nevada Reno with downtown, mid-town and the convention center along Virginia Street.
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